The Online Copywriter’s Handbook, Robert W. Bly

Judul/Title: The Online Copywriter’s Handbook: Everything You Need To Know to Write Electronic Copy That Sells
Penulis/Author: Robert W. Bly
Penerbit/Publisher: McGraw-Hill
Edisi/Edition: 2002
Halaman/Pages: 320
Dimensi/Dimension: 22 x 14.2 x 2cm
Sampul/Cover: Paperback
Bahasa/Language: English
Kondisi/Condition: 2nd Hand, Complete Pages
Harga Jual/Price: Rp. 140.000
Call No.: 004/Bly/o
Lokasi/Location: Jakarta
Status: Tersedia/Available

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Today’s #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy.

In the Online Copywriter’s Handbook, Robert W. Bly – one of the world’s mot honored copywriters and the best selling author of The CopyWriter’s Handbook – turns his attention to the unlimited marketplace of the internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the web.

While psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different – often dramatically different! Look to The Online Copywriter’s Handbook for inside tips on how to write brilliant copy for websites, home pages, internet direct mail, banner ads, landing pages, E-zines, web-based documents, and more…!

Let today’s master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!